Breitling At The Reno Air Races 1
One of the major timepiece archetypes is the pilot (or aviation) watch. There are numerous brands with products that fit this category, a segment which is attractive to anyone with a fetish for flight or planes. Some brands have an actual history with aviation, some try to produce the best possible pilot A.Lange&Sohne replica uk for today, and many others simply try to emulate the concept of a stylish pilot watch. Anyone interested in aviation watches will have a range of models to choose from.For a lot of people that choice is very easy. Actual pilots (both civilian and military) choose or aspire to own a Breitling watch. Those aren't words from Breitling themselves. The Swiss brand does indeed have an historic connection to aviation going back a few generations, but that isn't really important to me. Why? Well because a lot of brands can accurately state that. The last hundred years of aviation didn't have just a few watch makers producing instruments and wristwatches for pilots. It was the combined effort of many brands. Others such as Rolex, IWC, Tutima, A. Lange & Sohne, and many others can honestly claim a deep connection with the evolution of the aviator's wrist instrument. So why is it today that actual pilots seem to want and wear Breitling timepieces over most others?I don't have all the answers, but I can share my own experiences. A few years ago I randomly met a guy whose job it was to fly a private jet for a wealthy individual. He traveled around flying this rich guy and his friends from place to place across the globe. He told me that he was a former military pilot who was lucky to have the admittedly cool job that he did. He was wearing a Breitling. I asked him why he bought the watch, and he didn't have to think much about the response. According to him, owning a Breitilng was an aspiration held by most of his fellow military pilots as well as current pilot colleagues. It was known that Breitling was a solid watch, the brand participated in a lot of aviation events and advertised in aviation magazines, and was widely considered "really good looking." To him, a Breitling watch is a status symbol for pilots that looks good and still gets the job done as a tool watch. Perhaps Breitling is to pilots what Rolex is to bankers. I found a similar sentiment among many other pilots and aviation professionals that I have since met.Military pilots for example make very little money. That goes for most people in the military. We like to point out that all of these high-end timepieces made for military use aren't affordable by most people in the military. That is absolutely true, but what we don't know is that in order to make them accessible, many of these brands have special programs that offer the Franck Muller replica uk to select military personnel at discounted prices. These are not wildly cheap prices, nor are they open to anyone serving in the military. Brands select special squadrons or units, and often make unique watches with their logos, etc... Government lawyers frequently mull over the prices to ensure that they are fair (not too low), and then the guys we want wearing high-end military watches are given a chance to do so. Deals like those are highly coveted by pilots and military people, as they are not as common as they might sound. For everyone else, watches like those by Breitling become an item of desire that they aspire to someday own.What is so remarkable is how many actual pilots love Breitling watches. This is in contrast to mere aviation enthusiasts or watch collectors. For me, this is an important point because entire marketing campaigns by Breitling focus on their connection with flight. Any brand can choose on their own to have an association with an activity, but in this case it is true. Beyond that, hearing just why aviators like breitling replica uk timepieces is interesting.I think the admiral who oversees the Top Gun flight school said it best. He described his appreciation for Breitling making a durable, high-end watch that fit the needs and expectations of military pilot professionals. He then quickly added that it sure helped that the pieces were damn sexy. These guys like to look good, and for them a Breitling watch fits the needs of their lifestyle, but is also in their opinion, a great style piece.In the United States, Breitling is among the top performing high-end watch brands. Like Rolex for example, Breitling is also a brand known by those who do not consider themselves "watch lovers." A had an opportunity to visit Breitling at the 2012 Reno National Championship Air Race & Show this year to see how the event's principle sponsor makes an appearance.

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